Surname: Boer, de
Address: 2514 CV Den Haag
Date of birth: June 6, 1988
2015 – present | Takeaway.com
Search engine optimization specialist at Takeaway.com, which is one of the world leaders in online food ordering.
- High focus on technical and on-page search engine optimization for all operating countries of Takeaway.com.
- Creating data driven decisions and insights for the various 200k+ daily visitors platforms. Mistakes can lead to a high loss of capital.
- Trying to optimise the balance between user engagement, conversion optimization and SEO with the goal to increase rankings but also provide a pleasant user experience with an a/b tested conversion funnel.
- Hands-on experience with multiple 300k+ pages site migrations in different countries.
- Training and educating colleagues from various departments via workshops or personal guidance (not only in SEO, also in Google Analytics, dashboarding and tracking).
- Optimizations, extensive analysing of tracking data and spotting problems are all in a nowadays job.
Most recently rated with “exceeds expectations”
2013 – present | Wayfaring
Owner of Wayfaring.nl
Managing online travel guides such as Tokyo.nl & Colombia.nl are the core business but I’m also creating fun projects and small e-commerce shops to test, learn and evolve my skills in the various online channels. The websites are my AREA54 to test the limitations of the web and Google. On average my sites process around 150k visitors a month. Don’t worry, everything is automated and most of the work is outsourced.
Fun detail: the biggest organic link wins are from CNN.com, huffingtonpost.com, vanderbilt.edu, nationalgeographic.com, telegraph.co.uk, gp.se, journaldemontreal.com, CrazyEgg.com, Emerce.nl, fox43.com, fox5sandiego.com and many more.
2011 – 2014 | Schipholtickets.nl
SEO support at www.schipholtickets.nl
At Schipholtickets.nl my focus-field was mainly content optimization and helping to create a solid internal-linkstructure.
2010 | Electronic Arts Inc.
Online marketing trainee/assistant at www.ea.com
Updating the website, supporting various online campaigns, improving the SEO and other web related tasks for www.ea.com/nl
2009 – 2010 | The Hague University
Marketing & communication www.dehaagsehogeschool.nl
Keeping the website up-to-date, the narrowcasting system running with fresh content and relation management to promote the online channels within the University.
2013 – 2014 | Master Policy Communication and Organization
VU University Amsterdam, Master of Science. GPA: 7.0
Graduation thesis: micro, small-medium sized enterprises and their corporate social responsibilities (CSR) while influenced by innovation and entrepreneurial orientation.
2012 – 2013 | Pre-Master Policy Communication and Organization
VU University Amsterdam, preparation for Master of Science title. GPA: 7.0
Graduation thesis: variations in satisfaction, trust, and loyalty when physical and/or online contact is applied in the tourism branch.
2006 – 2010 | Bachelor Information and Communication Technology
The Hague University, The Hague. Bachelor of Information and Communication Technology. GPA: 7.5
Graduation thesis: Improving online conversions and website visitors engagement on http://www.ea.com.
My own projects
SEO: Extensive knowledge of technical & on-page optimizations. Able to analyse and improve starting, medium or epic traffic volume websites (hands-on knowledge of 200k+ daily visitors sites) and large site migrations.
PPC: for my own platforms I use Google Adwords, Facebook advertising and Bing ads to promote and evolve them to the next level. I’m keen on getting the highest quality scores and lowest CPC as possible. Re-marketing is also part of my sales funnel to get that extra conversions.
Affiliate: my own platforms all run on affiliate marketing, CPM or lead deals. Due to this I’m familiar with the basics of affiliate marketing and can implement any feed, banner or tracking code.
SEO tools: Prefer to use Majestic, Searchmetrics, AWR cloud, Screaming frog, Next Analytics, Google Analytics Premium, Search Console, MySQL, SensorTower.com and ChangeDetection.com. Also able to use Moz, BrigthEdge, Rank Tracker, Ahrefs and PuTTY. Did I forgot something?
Measuring tools: Familiair with Optimizely, Hotjar and Crazyegg.
CMS: WordPress (able to recreate everything), Joomla (advanced), Vignette, Scala, Drupal and Magento.
Dutch – Native tongue
English – Full professional proficiency
German – Reasonable conversation and reading
Social – structured – positive attitude – planner – analytical – critically – independent – team player – logical ruling – inquisitively – reliable
Currently – running, gym and playing football.
In the past – basketball and athletics.
Online developments, gadget hunting, news, traveling, blockchain, history, nature and creating new websites.
Nominated for the HOT100 year 2010 on PICNIC for most talent student in my area of expertise (online communications) by The Hague University. http://virtueelplatform.nl/activiteiten/hot100-2010/
In the possession of a Dutch driver’s license B.