Surname: Boer, de
Address: 2514 CV Den Haag
Date of birth: June 6, 1988
2015 – present | Takeaway.com
SEO specialist at Takeaway.com.
Currently focusing my personal development in technical and on-page search engine optimization (SEO) for the various platforms of Takeaway.com (hands-on data insights of 100k+ daily visitors).
2013 – present | Wayfaring
Owner of Wayfaring.nl
Tokyo.nl, SanBlas-Islands.com, Ads-blocker.com, Mooji.nl and Colombia.nl are some of my most successful websites that I created from scratch. Biggest organic link wins from: CNN.com, huffingtonpost.com, vanderbilt.edu, nationalgeographic.com, gp.se, journaldemontreal.com, CrazyEgg.com, Emerce.nl, fox43.com, fox5sandiego.com and many more.
2011 – 2014 | Schipholtickets.nl
SEO support at www.schipholtickets.nl
Focus on content optimization.
2010 | Electronic Arts Inc.
Online marketing trainee/assistant at www.ea.com
Updating the website, supporting start-up online campaigns, designing graphics, improving the SEO and other web related tasks for www.ea.com/nl
2009 – 2010 | The Hague University
Marketing & communication www.dehaagsehogeschool.nl
Updating the narrowcasting system, designing new templates and relation management.
2013 – 2014 | Master Policy Communication and Organization
VU University Amsterdam, Master of Science. GPA: 7.0
Graduation thesis: micro, small-medium sized enterprises and their corporate social responsibilities (CSR) while influenced by innovation and entrepreneurial orientation. Graduation rate: 6.5
2012 – 2013 | Pre-Master Policy Communication and Organization
VU University Amsterdam, preparation for Master of Science title. GPA: 7.0
Graduation thesis: variations in satisfaction, trust, and loyalty when physical and/or online contact is applied in the tourism branch. Graduation rate: 7.5
2006 – 2010 | Bachelor Information and Communication Technology
The Hague University, The Hague. Bachelor of Information and Communication Technology
Graduation thesis: Improving online sales and website visitors browsing efficiency on http://www.ea.com. Graduation rate: 8
2001 – 2005 | HAVO
Erasmus college, Zoetermeer, profile Nature & Health (β)
2010 | Electronic Arts Inc.
Online marketing department. Graduations thesis; my bachelor’s thesis aimed to improve the content usability of www.ea.com/nl, which resulted in an increase of online sales and visitor browsing efficiency. It was awarded a grade 8.0 by both The Hague University and Electronic Arts.
2008 – 2009 | The Hague University
Marketing & communication department. Performing a market analysis in order to expand the public awareness among students, teachers and employees for the narrowcasting system of the The Hague University. Additionally I implemented the findings to the design and content on the website www.dehaagsehogeschool.nl and the narrowcasting system.
My own projects
SEO: Extensive knowledge of technical & on-page optimizations. Able to analyse and improve starting, medium or epic traffic volume websites (hands-on knowledge of 100k+ daily visitors sites) and large site migrations of similar size.
PPC: for my own platforms I use Google Adwords, Facebook advertising and Bing ads to promote and evolve them to the next level. I’m keen on getting the highest quality scores and lowest CPC as possible. Re-marketing is also part of my sales funnel to get that extra conversions.
Affiliate: my own platforms all run on affiliate marketing, CPM or lead deals. Due to this I’m familiar with the basics of affiliate marketing and can implement any feed, banner or tracking code.
SEO Tools: Prefer to use Majestic, Searchmetrics, AWR cloud, Screaming frog, Next Analytics, Google Analytics Premium, Search Console, MySQL, SensorTower.com and ChangeDetection.com. Also able to use Moz, BrigthEdge, Rank Tracker, Ahrefs and PuTTY. Did I forgot something?
CODE: HTML, CSS, JSON scripting, basic php & Java(script) (able to modify any WordPress/Joomla templates) and Basic MySQL.
CMS: WordPress (able to recreate everything), Joomla (advanced), Vignette, Scala, Drupal and Magento.
PC software: SPSS, Microsoft Office, Photoshop, FileZilla, Flash (AS 2.0 & 3.0), Dreamweaver (oldschool), Illustrator, studio 3D max and what else is new?
Dutch – Native tongue
English – Full professional proficiency
German – Reasonable conversation and reading
Social – structured – positive attitude – planner – analytical – critically – studious – independent – team player – logical ruling – inquisitively – reliable
Currently – running, gym and playing football.
In the past – basketball and athletics.
Online developments, gadget hunting, news, traveling, history, nature and realizing new websites.
Nominated for the HOT100 year 2010 on PICNIC for most talent student in my area of expertise (online communications) by The Hague University. http://virtueelplatform.nl/activiteiten/hot100-2010/
In the possession of a Dutch driver’s license B since Aug 2006.