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Curriculum Vitae ~ Raoul de Boer / Resume / all the receipts ~
★ curriculum vitae : raoul de boer ◆ ★ growth marketing manager europe ◆ ★ just eat takeaway.com ◆ ★ shipping with ai in the loop ◆ ★ the hague / europe ◆ ★ curriculum vitae : raoul de boer ◆ ★ growth marketing manager europe ◆ ★ just eat takeaway.com ◆ ★ shipping with ai in the loop ◆ ★ the hague / europe ◆
Name Raoul de Boer Nationality Dutch Location The Hague / Europe Current role Growth marketing manager Europe Employer Just Eat Takeaway.com Contact linkedin.com/in/raouldeboer
★ Statement ★ Organization policy expert by foundation. Growth marketing manager Europe by trade. Builder of an internet worth staying for.
[2015 / present] Growth marketing manager Europe @ Just Eat Takeaway.com ★ internal timeline
2023 / present : Growth marketing manager Europe
2019 / 2023 : Growth marketing manager Benelux
2017 / 2019 : Manager SEO
2015 / 2017 : Senior SEO specialist
» A decade of growth marketing across Northern Europe and Benelux, from senior SEO specialist to manager SEO, growth marketing manager Benelux and currently growth marketing manager Europe. » Leading the European growth marketing team on the strategy for incremental growth across the Just Eat Takeaway.com marketplaces in Northern Europe. » Owning the mix across SEA, Display, Social, Affiliate and App marketing together with a team of specialists. » Shipping with AI in the loop across creative, reporting and operations. » Ran the Northern Europe SEO team driving organic growth for 9 marketplaces including NL, BE, DE, AT, CH, DK, PL, SK and BG. » Coordinated the 2019 renaming of Lieferservice.at to Lieferando.at across 34 teams, from delivery bikes to restaurant connection devices. » Hands on with multiple million+ page site migrations, including the Just Eat and Delivery Hero integrations. » Turned tracking data into decisions and coached colleagues across departments on SEO, Analytics, dashboarding and tracking. [2013 / present] Owner @ Wayfaring B.V. » Building online travel platforms and lead generation properties as a private laboratory for search, content and product experiments. » Portfolio includes Exploringholland.com, Zuid-korea.nl, Argentinie.nl, Curiosa.com, Fundering.help, Taxatie.help and Isoleren.help. » Curiosa.com turns a single photo into the story, rarity and value of an unusual object, compressing hours of auction and museum research into seconds. » Editor and publisher of the hardcopy travel guide Goud in Tokyo, distributed through bookstores across The Netherlands and Belgium. » Network processes roughly 250k monthly visitors across the properties. [2011 / 2014] SEO consultant @ Schipholtickets.nl » On page SEO and link infrastructure work for one of the larger ticket resellers in The Netherlands. [2010] Online marketing @ Electronic Arts Inc. » A bachelor thesis on improving the UX and online orders of Electronicarts.nl that turned into a role supporting campaigns and site content. [2009 / 2010] Digital marketing assistant @ The Hague University » Market research and CRM to grow awareness among students, staff and teachers, applied to the university website and narrowcasting network in The Hague. Period Degree Thesis 2013 / 2014 Master Policy Communication and Organization VU University Amsterdam / Master of Science Thesis: Micro and small to medium sized enterprises and their corporate social responsibilities under the influence of innovation and entrepreneurial orientation.
Micro and small to medium sized enterprises and their corporate social responsibilities under the influence of innovation and entrepreneurial orientation. 2012 / 2013 Pre Master Policy Communication and Organization VU University Amsterdam Thesis: Variations in satisfaction, trust and loyalty when physical or online contact is applied inside the tourism branch.
Variations in satisfaction, trust and loyalty when physical or online contact is applied inside the tourism branch. 2006 / 2010 Bachelor Information and Communication Technology The Hague University Thesis: Improving online conversions and visitor engagement on www.ea.com.
Improving online conversions and visitor engagement on www.ea.com.
01. AI From building SaaS to shipping with Claude, Lovable, ChatGPT, Grok, Gemini and the rest. Models are now part of the stack, not just a demo.
02. SEO Deep technical and on page optimization, from starting sites to million+ daily visitor properties, plus large scale site migrations.
03. PPC Incremental growth across SEA, ASA, UAC, META, X, TikTok, Snapchat and adjacent channels, in partnership with specialist teams.
04. Affiliate Own platforms run on affiliate, CPM and lead deals. Fluent with feeds, banners and tracking.
05. Code HTML, CSS, JSON, basic PHP and JavaScript, and enough MySQL to reshape any WordPress build. With AI in the loop, more than enough.
06. SEO tools Semrush, Ahrefs, Screaming Frog, GA4, Simple Analytics, Search Console, MySQL, SensorTower and ChangeDetection.
07. Measurement Tealium, GTM, Optimizely, Hotjar and Crazyegg for tracking, testing and behavior analysis. Own projects run on Simple Analytics.
08. CMS WordPress at recreate everything level, plus Joomla, Scala, Shopify, Contentful, Drupal, WooCommerce and Magento.
09. Languages Dutch as native tongue, English at full professional proficiency, German at conversational reading level.
The full network of live sites, civic utilities and travel resources lives on its own page.
★ Awards & Exits » Sold Tokyo.nl in early 2025, the largest Dutch travel resource about Japan at 100k+ monthly users. » Sold Colombia.nl, the largest Dutch resource about Colombia. » Editor and publisher of the hardcopy travel guide Goud in Tokyo, distributed through bookstores across The Netherlands and Belgium. » Nominated for the HOT100 at PICNIC 2010 as most talented student in online communications by The Hague University. ✎ Characteristics Structured Analytical Independent Team player Positive Reliable Curious Planner
// off screen //
Cycling, basketball and hiking today. Swimming, running and athletics in an earlier life. Fed by curiosity for AI, gadgets, history, nature and the next website worth building.
Open channel. For projects, partnerships, or strange ideas about the future of the web.
linkedin.com/in/raouldeboer
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